HDFC Bank was first incorporated in 1994, setting up its registered office in Mumbai, Maharashtra, India, and corporate office at Sandoz House, Worli. Despite the large-network — 5,500 branches, 430,000 POS terminals, 23,570,000 debit cards, and 12 million credit cards in 2017, customer service is terrible. This review will discuss some of the drawbacks that customers usually face. In February 2000, HDFC Bank merged with Times Bank, and it is now the largest private sector bank by assets and market capitalization in India as of March 2020. HDFC Bank offers a variety of products and various options to the customers. But, come along with its downside. The first thing one can notice is that once becoming a part of HDFC, there will be a flooding of messages, greetings, loan options, and frequent calls.
The calls and messages are so often that sometimes customer freaks out. Even though customers lodge their complaints yet, the bank takes no action, and the process continues. A customer gets a call from one of the agents who tells about an offer for a free credit card. The agent somehow convinces and instructs the person to say 'yes' with all the terms and conditions when the bank calls. The very next day, the agent again asks him over the phone to say 'yes' to the policy terms and conditions, to be issued shortly. The agent assures the individual that the card will be free for a lifetime because of the policy, which means no annual fee — a misleading statement. The customer follows the agent's instructions. The bank issued the card, and along with it, two policies of over 12,000, without the customer's consent. To resolve the matter, the individual tries hard to get through the customer care service, with no luck, and the phone rang continuously, but no response. And when the customer reached out to the manager, "We have received so many complains about canceling the policies that they issued, and we are tired of solving this."
The above story tells that the bank is aware of these facts, but no actions taken to stop their marketing agents. Perhaps the only thing they care about is how they can sell their products. Often, customers with tight schedules eventually end up paying for it. In short, anyone who plans to go with HDFC must prepare themselves for all the background noises that the bank makes, but also their terrible customer service.